You pick up a bottle of laundry detergent at the grocery store, and it’s labeled “green” and is twice the price of regular detergent. But is it really safer for the environment? Often we just don’t know. Well it turns out green standards for the funeral industry are just as murky and unregulated, and there are some who will sell you and an expensive green funeral that really isn’t…a practice called “greenwashing.” My guest, Joe Sehee, believes consumers should have access to objective information, so he founded the Green Burial Council, which established rigorous green standards for cemeteries who truly want to operate in an environmentally conscious way.

Today the GBC, an international organization, protects consumers like you and me from greenwashing and gives legitimate green cemetery operators an opportunity to voluntarily become GBC certified, which many have. I caught up with Joe in Australia where he and his family live. Joe starts our time together by taking us on a virtual tour of a natural cemetery, and wrap up with a lively discussion about embalming fluid. Salute!

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